Get to know

Etch & Oak

Our Story

Crafted with Purpose. Rooted in Faith. Made to Last.

At Etch and Oak, our story began with faith, family, service, and a deep belief that the most meaningful gifts are the ones that tell a story. As a veteran-owned, active-duty military family, life has taught us to appreciate the moments that matter most — the celebrations, the milestones, the sacrifices, and the relationships that carry us through every season of life. Between serving our country, raising our children, chasing our dog around the yard, and building a life rooted in purpose and hard work, we realized something important: in a world filled with fast, forgettable products, people are longing for things that feel personal, intentional, and lasting.

Etch and Oak was built around that idea.

We started this business not simply to engrave products, but to help people create memories they can hold onto. We know firsthand how powerful a thoughtful gift can be — a retirement plaque honoring years of sacrifice, a custom cutting board passed down through generations, a whiskey glass celebrating a hard-earned promotion, or a personalized closing gift that turns a business relationship into a lifelong connection. Those moments matter to us because we’ve lived them ourselves.

As a military family, we understand the importance of legacy, honor, and connection. We’ve celebrated reunions after deployments, watched friendships become family, and learned how meaningful it is when someone takes the time to give a gift that feels truly personal. That heart and perspective are poured into every product we create.

At Etch and Oak, craftsmanship matters. Every engraved piece is designed with care, authenticity, and attention to detail because we believe quality reflects the value of the people receiving it. From premium drinkware and custom coasters to engraved plaques, cutting boards, and curated gift sets, our goal is simple: create gifts that people don’t just use — they remember.

But more than anything, Etch and Oak is about people. It’s about helping businesses build stronger relationships with clients and employees. It’s about helping families celebrate weddings, anniversaries, retirements, and milestones that deserve to be honored. It’s about creating something meaningful in a world that often feels rushed and impersonal.

We are proud to serve our local community and customers across the country with products inspired by faith, built with integrity, and rooted in the values we hold close — service, craftsmanship, authenticity, and gratitude. Whether you’re celebrating a major life moment or simply looking for a gift that is genuinely meaningful, we’re honored to help you create it.

Our Team

John Tait

Founder

John is a proud veteran and family man who values faith, hard work, and living life with purpose. His military experience helped shape his strong sense of discipline, integrity, and commitment, while also deepening his appreciation for the people and moments that matter most. Known for his creativity and hands-on mindset, John has always enjoyed building, creating, and bringing ideas to life with quality and attention to detail.

Outside of work, John feels most at home spending time with his family, making memories with his wife and children, and enjoying the simple things in life alongside his dog. Whether he’s outdoors, wearing his favorite pair of cowboy boots, exploring nature, or enjoying quiet time with the people he loves most, he values connection, authenticity, and living life fully. His grounded personality, creative spirit, and love for family and country are at the heart of who he is.

Beckett is an entrepreneur with a passion for helping people and purpose-driven businesses grow with clarity, confidence, and direction. Her work is rooted in creativity, connection, and the belief that meaningful ideas can become impactful services when they are supported with structure, strategy, and heart.

As a military spouse, Beckett understands resilience, adaptability, and the importance of building something steady through seasons of change. She brings a warm, practical, and people-centered approach to every project, helping others move from uncertainty to action with greater confidence.

Outside of her professional work, Beckett enjoys spending time with her family, being outdoors, and caring for her dogs, chickens, and goose. Her creativity shows up in everything she does — from building ideas and developing services to creating spaces where people feel encouraged, supported, and ready to grow.

Beckett’s entrepreneurial spirit is grounded in purpose, compassion, and a deep desire to help others bring meaningful visions to life.

Strategic Advisor

Beckett Loenhart-Bowden

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